BioFit Names New Southeastern U.S. Representatives

BioFit Engineered Products, a globally renowned manufacturer of specialized ergonomic seating solutions, recently introduced four new manufacturer’s representatives for its Southeastern U.S. sales region. The appointments enable the company to better serve customers and engage prospects in one of its fastest growing geographic markets. Additions include: O’Dell Group, LLC, representing Alabama, Mississippi and Tennessee; LR & R Associates, LLC, representing northern Florida; Contract Resource Group, representing southern Florida; and, ALW & Associates, representing Georgia.

Tennessee-based O’Dell Group was founded in 2012 by furniture industry veteran Dan O’Dell. The company was established with the intention of building an independent representative group with a portfolio of manufacturers offering products with compelling narratives to meet evolving commercial furniture needs. Since its founding, O’Dell Group has expanded its coverage footprint to include Alabama and Mississippi for select manufacturers.

To bolster its presence in Florida, BioFit is teaming with a pair of state-based organizations which specialize in representing commercial and office furniture manufacturers: LR & R Associates and Contract Resource Group. Headed by Rick Noble, LR & R Associates of Ocoee will represent BioFit in counties north of Manatee, Highlands and Okeechobee. Contract Resource Group’s Robert Cohen, of Parkland, will represent BioFit in Manatee, Hardee, Highlands and Okeechobee Counties and points south.

While ALW & Associates services several southern states, its representation focus for BioFit will be its home state of Georgia. With a concentration on healthcare, education and office workspace solutions, the company represents a variety of modular, systems and other contract furnishing manufacturers. ALW & Associates is led by Steve Alvarado and headquartered in Atlanta.

Remarking on the company’s newest representatives, BioFit President Ed Metzger noted: “The Southeastern U.S. is such a burgeoning region for us, we’re fortunate to have aligned ourselves over a relatively short period with four quality rep groups.“ He continued, “The respective expertise and reputations of Dan, Rick, Bob and Steve and their organizations will not only allow us to confidently dedicate more time to current customers in the area but to foster new relationships and realize growth opportunities by introducing BioFit to specifiers and users who may not be familiar with us.”

Ohio-based BioFit Engineered Products strives to maximize human potential through the design and manufacture of specialized, durable and comfortable commercial furnishings. Its products include LEED-compliant ergonomic chairs and stools, GREENGUARD-certified cafeteria tables, carts and accessories for healthcare, laboratory, high-tech, office, educational and industrial environments as well as custom applications. For more information, visit or call 800.597.0246.