Redesigned Corporate and Micro Sites Make Finding the Right Chair for the Right Workspace Faster and Easier

BioFit Engineered Products, an Ohio-based manufacturer and leader in the development of ergonomic seating solutions, launched a redesigned corporate website and six linked micro sites today to make matching the proper chair to a specific work environment even easier for its customers. The new sites feature enhanced navigational functionality over the previous version of biofit.com and link to each other as well to help ensure successful search results for those seeking products for facilities with a variety of work settings, such as hospitals and universities.

“BioFit provides thousands of combinations of ergonomic seating, tables and specialty products to a wide cross-section of business and industry worldwide, and we thought the next logical step in supporting current and prospective customers was to make our web presence more ‘ergonomic,’ per se,” explained Liz Sworden, BioFit Director of Marketing. She continued: “So, in addition to streamlining the look and feel of our corporate site, biofit.com, we took a new approach to the way we categorize products online and created micro sites for each of our major markets: biofithealthcare.com, biofiteducation.com, biofittechnology.com, biofitlaboratory.com, biofitindustry.com and biofitoffice.com. While these sites all link to biofit.com, each contains only those individual products which specifiers may seek for use in a setting found in their unique market. For instance, a chair built for a particular purpose in a laboratory would not be found in the office micro site, but would be located in the healthcare, laboratory and education micro sites. By categorizing each product combination by market and then developing a separate site for each, we give users the option of visiting the site to suit their distinct needs or accessing biofit.com to review our entire offering.”

Users will find the updated version of biofit.com as well as the micro sites each contain familiar features such as the Build You Own Chair (BYOC) configurator and the Get-A-Quote 24-hour on-line quote request form. All sites also feature easy access to government contract information.

For more details on the redesigned BioFit corporate website and new market-specific micro sites, visit www.biofit.com or call 1-800-597-0246.